US Foods

Elevating Brand Experience - EventWorks 4D's Impactful Collaboration with US Foods on the 2023 Fresh Perspectives Nationwide Tour

Client Overview:

● Client Name: US Foods

● Industry: Foodservice Distribution

● Project: US Foods Fresh Perspectives Nationwide Tour

● Solution Provider: EventWorks 4D

● Innovative Technology Partner: Hypervsn

● Challenge: Enhancing overall brand experience and increasing visibility of the overall US Foods’ portfolio, addressing key US Foods client concerns including helping operators overcome operational challenges such as driving traffic, simplifying staffing, and managing food costs/availability.

● Solution: Immersive Holographic Display utilizing Hypervsn's Smart V Holographic Human, highlighting US Foods’ expertise in delivering high-quality produce to customers across the country.

● Continued Results: Elevated brand perception, immersive event experience, strengthened brand expertise communication.

Introduction:

US Foods, a prominent player in the foodservice distribution sector, aimed to foster a more impactful brand experience and communicate their expertise in delivering premium-quality produce to customers nationwide. In collaboration with EventWorks 4D and utilizing Hypervsn's cutting-edge technology, US Foods embarked on the 2023 Fresh Perspectives Nationwide Tour, seeking to engage, educate, and enchant attendees through innovative and immersive event experiences.

The tour showcases high-quality steak tastings and expert demonstrations by US Foods. Attendees are also experiencing US Foods' Stock Yards and Harbor Banks® brands through an educational journey, learning about the sourcing and handling of Exclusive Brand beef and seafood products from farm to fork.

Client Challenge:

US Foods sought to differentiate itself in a competitive market by creating a memorable and engaging event experience that not only highlighted their product quality but also conveyed their deep expertise in the industry. The challenge was to deliver an experience that could effectively communicate the brand's values, while also being captivating, immersive and truly memorable.

EventWorks 4D, known for its expertise in creating immersive and technologically advanced event experiences, collaborated with US Foods to provide a solution that directly met their objectives:

  • Content Creation: EventWorks 4D designed captivating and eye-catching visuals that showcased US Foods' commitment to quality and expertise. These visuals were projected through the holographic display, creating a mesmerizing and immersive experience.

  • Holographic Display: EventWorks 4D utilized Hypervsn's Smart V Holographic Human, a cutting-edge holographic display technology that projects lifelike, 3D visuals with unmatched features including high definition, brightness, interactivity and compatibility.

  • Onsite Ambassador: The holographic display served as an "onsite ambassador" for US Foods, delivering key messages and information about the company's dedication to providing high-quality produce and exceptional customer service.

  • Engagement and Interaction: The holographic solution was strategically placed to capture attendees' attention and encourage interaction. Visitors could engage with the holographic content, deepening their understanding of US Foods' values and offerings.

Solution Provided by EventWorks 4D:

EventWorks 4D, known for its expertise in creating immersive and technologically advanced event experiences, collaborated with US Foods to provide a solution that directly met their objectives:

  • Content Creation: EventWorks 4D designed captivating and eye-catching visuals that showcased US Foods' commitment to quality and expertise. These visuals were projected through the holographic display, creating a mesmerizing and immersive experience.

  • Holographic Display: EventWorks 4D utilized Hypervsn's Smart V Holographic Human, a cutting-edge holographic display technology that projects lifelike, 3D visuals with unmatched features including high definition, brightness, interactivity and compatibility.

  • Onsite Ambassador: The holographic display served as an "onsite ambassador" for US Foods, delivering key messages and information about the company's dedication to providing high-quality produce and exceptional customer service.

  • Engagement and Interaction: The holographic solution was strategically placed to capture attendees' attention and encourage interaction. Visitors could engage with the holographic content, deepening their understanding of US Foods' values and offerings.

Results and Benefits:

The collaboration between EventWorks 4D and US Foods resulted in significant outcomes including:

  1. Elevated Brand Perception: The immersive holographic experience continues to leave a lasting impression on attendees, enhancing US Foods' brand perception as an innovative and customer-centric industry leader.

  2. Memorable Experience: The interactive and visually striking holographic experience has become a highlight of each event, fostering positive memories and discussions among attendees.

  3. Effective Expertise Communication: EventWorks 4D’s creative solution allowed US Foods to effectively communicate their expertise and commitment to delivering high-quality produce to a wide audience.

  4. Enhanced Engagement: Attendees were captivated by the holographic content, leading to increased engagement and participation throughout the event.

  5. Innovative Differentiation: US Foods distinguished themselves from competitors by incorporating cutting-edge technology into their event, aligning their brand with innovation and modernity.

The collaboration between US Foods and EventWorks 4D exemplifies how blending creativity and technology can ultimately elevate brand experiences to new heights.

About:

US Foods® is a prominent American food company and a leading foodservice distributor. Collaborating with approximately 300,000 restaurants and foodservice operators, they offer innovative food options and comprehensive business solutions. With a workforce of nearly 28,000 and over 70 locations, US Foods® provides their customers with broad and innovative food offerings and a comprehensive suite of e-commerce, technology, and business solutions.

EventWorks 4D’s holographic technologies and three-dimensional visualization provide clients with newly emerging brand and collection engagement that entice museum and event attendees, clients, customers, and additional audiences on a worldwide stage. In addition to our comprehensive event production portfolio, EventWorks 4D’ holographic solutions and mixed reality displays make an event or branding opportunity truly interactive by amplifying messages outside of the 2-dimensional space.